Although Rose City Ford took its name and began its operations in Windsor, Ontario on June 1st, 1981, it actually had its real beginning many years before, in the late 1960's when a young man named William Chisholm conceived the idea of forming his own dealership, the best of its kind in the industry.

The idea began to become reality when, in 1974, Bill Chisholm (shown at left) relinquished over twenty years of seniority at the Chrysler Corporation, where he began working in 1955 as a brake tester on the vehicle assembly line in Windsor. Bill accepted the position of Vice-President and General Manager at a Chrysler Dodge Dealership in Windsor. In the first two years under Bill's leadership the dealership more than doubled its sales volume.

Still in pursuit of a business he could call his own, Bill his wife Amelia, and three remaining children at home set out for Kitchener, Ontario where he became the Owner and Dealer Principle of a Chrysler, Plymouth dealership. After five years of Bill, Amelia and the family missing the city they love so much, the Ford Franchise in Windsor became available and the prospects of moving the family back home to Windsor were just too irresistible for Bill, so it was back to Windsor for the Chisholm Family, to join the Ford Family.

On June 1st, 1981, with 47 dedicated employees, Bill organized and quickly set into motion Rose City Ford Sales Limited. Bill chose the name in honour of the city he loves so much, Windsor, "The City of Roses". The dealership quickly established a reputation throughout Windsor and Essex County for honesty, integrity and superior customer satisfaction. Much of the company's success comes from its best critics, its customers, employees, family and friends.

In the fall of 1996 Bill and Amelia Chisholm decided to enjoy retirement and sell the dealership to the next generation their son John Chisholm. John has always been passionate about the dealership as well as Ford cars and trucks. John is currently the President and General Manager of Rose City Ford and the President of the Ontario Ford Dealers Advertising Association. John is a Past President of the Ontario Automobile Dealers Association and a past board member of the Canadian Automobile Dealers Association.

Today the dealership's list of loyal customers continues to grow and the dealership continues to upgrade equipment and facilities to exceed the customer's expectations.

John Chisholm and his team of eighty professional employees and managers extend a warm welcome to come and visit us soon at the number one volume Ford Dealer in South-western Ontario and find out why Rose City Ford is the "Road to a Better Deal".